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Data Analytics and Marketing Metrics

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Dentsu Unveils Unified Data and Technology Platform in India

MartechView Editors -
Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.
Martech

When Bad Data Breaks the Sales Pipeline

Lisa Sharapata -
Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.
News

Roku and Nielsen: A Marriage of Big Data and Small Screens

MartechView Editors -
Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.
News

Wodan AI Raises €2M to Run AI on Encrypted Data

MartechView Editors -
European startup Wodan AI secures €2 million to advance homomorphic encryption, allowing AI models to operate on sensitive data without decryption.
Adtech

Is the Store the Next Big Media Channel?

Ron Levac -
In-store media is redefining retail. With screens, sensors, and data, physical stores are turning into performance channels that rival digital for ROI.
News

Wpromote Buys Giant Spoon to Fuse Data With Big Ideas

MartechView Editors -
Wpromote acquires Giant Spoon, creating a data-meets-creative agency built to win CMOs and CFOs alike as consolidation reshapes the marketing industry.
News

BNPL Tops $1B as Cyber Monday Shoppers Click to Spend

MartechView Editors -
Cyber Monday hit $14.25 billion in U.S. online sales as BNPL topped $1B. Adobe, Salesforce, and Shopify report substantial holiday gains despite tech hiccups and economic strain.
News

SAS Launches Data Maker on Microsoft Marketplace

MartechView Editors -
SAS rolls out Data Maker on Microsoft Marketplace, offering secure, enterprise-grade synthetic data generation to accelerate AI development without exposing sensitive data.
News

Talkdesk Expands AI Partnership with Databricks

MartechView Editors -
Talkdesk partners with Databricks to power its CXA platform, unifying customer data and enabling secure, compliant AI-driven customer experiences at scale.
News

Zoomd Partners with E2 to Power Sportsbook Growth

MartechView Editors -
Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
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