Data Analytics and Marketing Metrics

A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.

Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.

As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.

Amperity unveiled its Customer Data Agent, an enterprise AI tool designed to help marketers move from insight to activation using unified customer data.

Snowflake expands its partnership with Google Cloud, bringing Gemini AI models into Cortex AI for secure, governed enterprise intelligence at scale.

Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.

Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.

Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.

European startup Wodan AI secures €2 million to advance homomorphic encryption, allowing AI models to operate on sensitive data without decryption.

In-store media is redefining retail. With screens, sensors, and data, physical stores are turning into performance channels that rival digital for ROI.