Data Analytics and Marketing Metrics

Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.

Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.

Dean de la Pena on how Resonate's AI transforms martech with privacy-first identity, deep psychographics, and adaptable data stacks for compliant personalization at scale.

Attain launches OutcomeHQ, unifying purchase insights, audience building, and sales optimization. Track $700B spend across 10M shoppers for real-time action.

ISG's 2025 report reveals how AI and advanced analytics are transforming retail/CPG, boosting efficiency, personalization, and profits.

Explore the top 2025 marketing stats from DesignRush—AI, e-commerce, SEO, PPC, and more—your roadmap to staying competitive in a fast-changing world.

Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.

Snowflake and Acxiom partner to build AI-powered marketing data infrastructure for brands, enabling real-time insights and personalization.

Discover the top 20 AI-powered SaaS tools of 2025 revolutionizing industries from sales and HR to data analytics and content creation. See how AI is transforming work.

esbconnect and Mdeg merge data to form ideoOS: UK's largest independent deterministic data provider: powering ID resolution and brand audience targeting.