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Data Analytics and Marketing Metrics

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AI and Analytics Reshape Retail/CPG: New ISG Report

MartechView Editors -
ISG's 2025 report reveals how AI and advanced analytics are transforming retail/CPG, boosting efficiency, personalization, and profits.
Martech

What the Latest Marketing Stats Reveal About Your Brand

Gianluca Ferruggia -
Explore the top 2025 marketing stats from DesignRush—AI, e-commerce, SEO, PPC, and more—your roadmap to staying competitive in a fast-changing world.
People

Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

Khushbu Raval -
Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.
News

Snowflake and Acxiom Transform Marketing AI

MartechView Editors -
Snowflake and Acxiom partner to build AI-powered marketing data infrastructure for brands, enabling real-time insights and personalization.
Martech

20 AI SaaS Tools Redefining Business in 2025

MartechView Editors -
Discover the top 20 AI-powered SaaS tools of 2025 revolutionizing industries from sales and HR to data analytics and content creation. See how AI is transforming work.
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UK’s Largest Independent Deterministic Data Solution Unveiled

MartechView Editors -
esbconnect and Mdeg merge data to form ideoOS: UK's largest independent deterministic data provider: powering ID resolution and brand audience targeting.
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MessageGears Becomes Validated Databricks Partner

MartechView Editors -
MessageGears now offers native Databricks access, enabling real-time, cross-channel campaigns with no data syncing, copies, or latency.
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Fivetran to Acquire Census, Unifying Data Ingestion and Activation

MartechView Editors -
Fivetran announces its acquisition of Census, a leader in Reverse ETL, to create a unified platform for data ingestion and activation, simplifying the journey from raw data to business impact.
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Vidmob Hires Amazon DSP Vet as President to Drive Growth

MartechView Editors -
Vidmob names Mark Mannino, President, to spearhead go-to-market, revenue, and strategy. He'll focus on scaling Vidmob's creative data software business.
News

Kubit Lumos: AI Analytics Direct in Your Data Warehouse

MartechView Editors -
Kubit launches Lumos, an AI-powered analytics engine for data warehouses. Get faster insights, optimize workflows, and ensure data quality. Learn more!
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