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Data Analytics and Marketing Metrics

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Clari, Salesloft Merge to Build Revenue AI Powerhouse

MartechView Editors -
Clari and Salesloft unite, forming a $10T AI-driven revenue platform with unmatched data, workflow coverage, and global enterprise reach.
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Mobiquity Unveils CMOne: An AI CMO for 24/7 Marketing

MartechView Editors -
Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.
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Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights

MartechView Editors -
Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
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Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets

MartechView Editors -
Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.
People

How is AI Reshaping MarTech for a Privacy-First Future?

Khushbu Raval -
Dean de la Pena on how Resonate's AI transforms martech with privacy-first identity, deep psychographics, and adaptable data stacks for compliant personalization at scale.
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Attain Unveils OutcomeHQ for Real-Time Purchase Data

MartechView Editors -
Attain launches OutcomeHQ, unifying purchase insights, audience building, and sales optimization. Track $700B spend across 10M shoppers for real-time action.
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AI and Analytics Reshape Retail/CPG: New ISG Report

MartechView Editors -
ISG's 2025 report reveals how AI and advanced analytics are transforming retail/CPG, boosting efficiency, personalization, and profits.
Martech

What the Latest Marketing Stats Reveal About Your Brand

Gianluca Ferruggia -
Explore the top 2025 marketing stats from DesignRush—AI, e-commerce, SEO, PPC, and more—your roadmap to staying competitive in a fast-changing world.
People

Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

Khushbu Raval -
Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.
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Snowflake and Acxiom Transform Marketing AI

MartechView Editors -
Snowflake and Acxiom partner to build AI-powered marketing data infrastructure for brands, enabling real-time insights and personalization.
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