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Data Analytics and Marketing Metrics

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Vidmob Hires Amazon DSP Vet as President to Drive Growth

MartechView Editors -
Vidmob names Mark Mannino, President, to spearhead go-to-market, revenue, and strategy. He'll focus on scaling Vidmob's creative data software business.
News

Kubit Lumos: AI Analytics Direct in Your Data Warehouse

MartechView Editors -
Kubit launches Lumos, an AI-powered analytics engine for data warehouses. Get faster insights, optimize workflows, and ensure data quality. Learn more!
Martech

Explained: R Programming Language

MartechView Editors -
Explore how the R programming language empowers marketers with data analysis, predictive modeling, visualization, and improved campaign performance. 
News

Net Conversion Acquires Elevate the Outcome for Media Boost

MartechView Editors -
Net Conversion acquires Elevate the Outcome, enhancing media solutions with direct-to-publisher access and AI-powered analytics for better efficiency.
News

Journify Secures $4M to Revolutionize Data-Driven Marketing

MartechView Editors -
Journify raises $4M to empower brands with AI-driven data activation solutions, boosting marketing performance, targeting accuracy, and privacy compliance.
Campaign Orchestration

Cracking the PR Code: Why Your Best Stories Are Hiding in Your Data

Rebecca Peel -
Learn how to identify trends, craft compelling narratives, and secure valuable backlinks by leveraging your unique data insights.
News

MessageGears, Smartling Unite for AI-Driven Email Localization

MartechView Editors -
MessageGears + Smartling: AI-powered email localization for global brands, delivering personalized experiences and boosting engagement across markets.
CX

The Golden Quarter Is Here for Retailers: Preparing for the Surge

Bob Wambach -
As holiday shopping heats up, evolving consumer trends and economic pressures demand action. Explore how data and IT can boost sales and enhance experiences!
News

Truepic and D&B Partner to Enhance Business Verification

MartechView Editors -
Truepic's image authentication tech will join D&B's D-U-N-S verification, enhancing business identity checks and fraud prevention.
People

Future of Growth Marketing: Insights from Franciska Dethlefsen

Khushbu Raval -
Franciska Dethlefsen, Senior Director of Growth Marketing at Amplitude, shares her expertise on user acquisition, PLG, and building successful growth teams.
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