Data Analytics and Marketing Metrics

esbconnect and Mdeg merge data to form ideoOS: UK's largest independent deterministic data provider: powering ID resolution and brand audience targeting.

MessageGears now offers native Databricks access, enabling real-time, cross-channel campaigns with no data syncing, copies, or latency.

Fivetran announces its acquisition of Census, a leader in Reverse ETL, to create a unified platform for data ingestion and activation, simplifying the journey from raw data to business impact.

Vidmob names Mark Mannino, President, to spearhead go-to-market, revenue, and strategy. He'll focus on scaling Vidmob's creative data software business.

Kubit launches Lumos, an AI-powered analytics engine for data warehouses. Get faster insights, optimize workflows, and ensure data quality. Learn more!

Explore how the R programming language empowers marketers with data analysis, predictive modeling, visualization, and improved campaign performance. 

Net Conversion acquires Elevate the Outcome, enhancing media solutions with direct-to-publisher access and AI-powered analytics for better efficiency.

Journify raises $4M to empower brands with AI-driven data activation solutions, boosting marketing performance, targeting accuracy, and privacy compliance.

Learn how to identify trends, craft compelling narratives, and secure valuable backlinks by leveraging your unique data insights.

MessageGears + Smartling: AI-powered email localization for global brands, delivering personalized experiences and boosting engagement across markets.