Data Analytics and Marketing Metrics

As holiday shopping heats up, evolving consumer trends and economic pressures demand action. Explore how data and IT can boost sales and enhance experiences!

Truepic's image authentication tech will join D&B's D-U-N-S verification, enhancing business identity checks and fraud prevention.

Franciska Dethlefsen, Senior Director of Growth Marketing at Amplitude, shares her expertise on user acquisition, PLG, and building successful growth teams.

Optimizely acquires NetSpring, boosting its experimentation market lead, offering marketers enhanced analytics to simplify data analysis and improve outcomes.

Albertsons' privacy counsel addresses evolving privacy laws, their impact on retailers, and data-driven marketing and compliance strategies.

Amplitude Made Easy simplifies digital analytics for all teams, helping leverage data-driven insights to enhance product development, marketing, and CX.

Hakkoda’s new offering helps retail and CPG companies optimize customer journeys, monetize data, and enhance generative AI capabilities for business success.

MadConnect's Snowflake Native App facilitates secure data transfer and integration between MarTech and AdTech platforms, maximizing your data's potential.

Kroger's new measurement model uses first-party data to help brands understand the full funnel impact, driving more relevant experiences for audiences.

Vizient and Qualtrics partner to use experience metrics and data analytics to enhance patient outcomes and boost operational efficiency in healthcare.