data privacy

As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.

Usercentrics acquires MCP Manager, extending consent and data governance into AI workflows as companies prepare for stricter AI regulation.

As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.

Amperity unveiled its Customer Data Agent, an enterprise AI tool designed to help marketers move from insight to activation using unified customer data.

Snowflake expands its partnership with Google Cloud, bringing Gemini AI models into Cortex AI for secure, governed enterprise intelligence at scale.

Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.

Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.

Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.

Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.

European startup Wodan AI secures €2 million to advance homomorphic encryption, allowing AI models to operate on sensitive data without decryption.