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Why Marketers Need a Data Diet in the Age of AI Overload

Kevin O'Malley -
Drowning in too much data and too little insight? Discover why marketers must streamline their data strategy, focus on quality over quantity, and embrace a “Data Diet” to drive meaningful results in a post-cookie world.
News

Vidmob Hires Amazon DSP Vet as President to Drive Growth

MartechView Editors -
Vidmob names Mark Mannino, President, to spearhead go-to-market, revenue, and strategy. He'll focus on scaling Vidmob's creative data software business.
News

Retail Data Survey: Flexibility and Security Top Priorities

MartechView Editors -
MessageGears survey reveals retail brands prioritize flexible, secure customer data solutions for long-term success. Learn key findings now.
News

NCM Bullseye: AI Localizes Cinema Ads at Scale

MartechView Editors -
NCM launches Bullseye, using AI to deliver dynamic, hyper-localized cinema ads. Reach audiences with tailored messaging and real-time optimization.
Personalization and Privacy

AI Transparency: The Next Competitive Advantage

Pavel Yurovitskiy -
Is your AI a black box? Understand the growing importance of AI transparency for customers, regulators, and your bottom line. Get practical tips for explainable AI in marketing.
Martech

TikTok Ban Fear: Time to Own Your Audience, Not Rent

Carlos Gil -
The TikTok ban scare highlights the risk of relying on social media. Build direct connections via email & own your customer relationships.
Martech

Is the Future of Marketing Shaped by Ethical Algorithms?

Khushbu Raval -
Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.
News

UK Creatives Fight AI Content Theft with ‘Make it Fair’

MartechView Editors -
The UK’s creative industries launched 'Make it Fair' to oppose AI firms using content without permission as the government is considering weakening copyright laws.
News

FullEnrich Raises $2M to Expand Global Data Enrichment

MartechView Editors -
FullEnrich secures $2M seed funding to enhance global data enrichment, expand in key markets, and boost product development for businesses like Mastercard.
People

From CDP Pioneer to AI-Powered Future: A Chat with David Raab

Khushbu Raval -
David Raab, CDP pioneer, discusses AI's impact on CDPs, debunks myths, and predicts future trends. Learn about hyper-personalization and real-world success.
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