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Digital Advertising and Ad Tech

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FortisPay Boosts Adobe Commerce Payments

MartechView Editors -
A new FortisPay extension for Adobe Commerce provides certified, scalable payment solutions for B2B and services businesses to streamline operations and grow revenue.
News

ChannelEngine and Salsify Streamline E-commerce

MartechView Editors -
A new partnership between ChannelEngine and Salsify combines their platforms to help brands navigate a complex, marketplace-first world.
News

WagerTalk Builds a Media Powerhouse

MartechView Editors -
A new partnership creates a premier sports betting content network in the U.S. It will combine technology with in-depth analysis for millions of users.
News

Gracenote Reveals a New Power in Streaming

MartechView Editors -
New Gracenote data shows FAST channels surging by 76% and offering more recent content than SVOD services. The report covers 1,850 channels.
News

Tariffs Add $12.2B Monthly to U.S. Consumer Costs

MartechView Editors -
Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.
News

MINT Acquires Redmill, Unifies AI Media Operations

MartechView Editors -
MINT acquires Redmill Solutions, integrating media planning, buying, and execution into one AI-powered platform for global advertising efficiency.
Adtech

Is Agentic AI Turning Ads into On-Demand Services?

Justin Choi -
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
News

Adtelligent Unveils All-in-One Retail Media Platform

MartechView Editors -
Adtelligent launches an omnichannel retail media platform, empowering retailers to control, monetize, and optimize ad inventory across every channel.
News

73% of U.S. Shoppers Swayed by Back-to-School Ads

MartechView Editors -
GumGum survey finds timing, relevance, and creative execution make back-to-school ads most effective, influencing 73% of U.S. shoppers.
News

Disney To Merge Hulu Into Disney+ By 2026

MartechView Editors -
Disney is fully integrating Hulu into Disney+, eventually ending the standalone app. A new ESPN streaming service will also launch, offering diverse content options.
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