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Digital Advertising and Ad Tech

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Netflix and AB InBev Toast to Global Partnership

MartechView Editors -
Netflix and AB InBev team up for multiyear campaigns, live events, and co-branded promotions—blending streaming, culture, and beer experiences worldwide.
News

Amazon Expands Ads Platform with No-Code Tools for SMBs

MartechView Editors -
Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.
Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
News

OpenX Automates Discounts for Agencies, Boosting ROI

MartechView Editors -
OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.
News

Google and PayPal Partner to Redefine Digital Commerce

MartechView Editors -
Google and PayPal team up to deliver AI-driven, seamless, and secure digital commerce experiences, setting new standards for global transactions.
News

Zeta Unveils GEO: The Brand Survival Kit for AI’s Post-Search Era

MartechView Editors -
Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.
News

Rakuten TV Launches Enterprise Platform for CTV Growth

MartechView Editors -
Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.
News

Bending Spoons Buys Vimeo in $1.38B All-Cash Deal

MartechView Editors -
Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.
News

Amazon, Netflix Strike Global Ad Partnership

MartechView Editors -
Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.
News

Shein Fined €150M by France Over Cookie Consent Breach

MartechView Editors -
France’s CNIL fines Shein €150M for placing cookies without user consent; Shein contests the fine and plans to appeal amid tighter EU data rules.
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