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Rakuten TV Launches Enterprise Platform for CTV Growth

MartechView Editors -
Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.
News

Bending Spoons Buys Vimeo in $1.38B All-Cash Deal

MartechView Editors -
Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.
News

Amazon, Netflix Strike Global Ad Partnership

MartechView Editors -
Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.
News

Shein Fined €150M by France Over Cookie Consent Breach

MartechView Editors -
France’s CNIL fines Shein €150M for placing cookies without user consent; Shein contests the fine and plans to appeal amid tighter EU data rules.
Attribution

How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Khushbu Raval -
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
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HubSpot Unveils Loop Marketing: Growth Playbook for AI Era

MartechView Editors -
HubSpot launches Loop Marketing with 200+ AI updates, helping businesses adapt to zero-click AI searches and build hybrid human-AI teams for growth.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
News

Klarna Launches Debit Card Across EU, Eyes UK Market

MartechView Editors -
Klarna rolls out debit card in Europe offering flexible pay options, expanding beyond BNPL as it preps for a $13-14B US IPO soon.
News

SHOPLINE and Goodie Nation Partner on Equity

MartechView Editors -
A new SHOPLINE and Goodie Nation partnership aims to help diverse founders. The collaboration will provide mentorship, e-commerce tools, and a virtual demo day.
News

Instacart and MDI Partner on Grocer E-Commerce

MartechView Editors -
Instacart and MDI partner to help independent grocers. The partnership offers same-day delivery, digital storefronts, and retail media capabilities.
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