Digital Advertising and Ad Tech

Perplexity halts new ad partnerships to refine its AI search experience, shifting focus from ad scaling to a more thoughtful, user-first monetization model.

Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.

Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.

ID5’s 2025 report shows 91% adoption of alternative IDs as advertisers embrace diverse strategies to tackle fragmentation and CTV challenges.

Netflix and AB InBev team up for multiyear campaigns, live events, and co-branded promotions—blending streaming, culture, and beer experiences worldwide.

Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.

As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.

OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.

Google and PayPal team up to deliver AI-driven, seamless, and secure digital commerce experiences, setting new standards for global transactions.

Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.