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Digital Advertising and Ad Tech

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TikTok Boosts Ads with New AI Video Creation

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TikTok rolls out AI-powered ad features, letting marketers create video ads from text or images. Lowers production costs, aiding small businesses.
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Netflix Adds Yahoo for Programmatic Ad Sales

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Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.
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Amazon and Roku Team Up for Smarter Ad Sales

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Amazon and Roku join forces to boost digital ad sales, combining audiences for smarter targeting across streaming platforms for 80M US households.
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TARA Media Partners with Pixalate for Ad Fraud Protection

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TARA Media partners with Pixalate to eliminate ad fraud and ensure high-quality traffic. Boost your ad spend with advanced bot detection and pre-bid filtering.
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Thumzup Hits 1000+ Advertiser Locations

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Thumzup announces rapid expansion, surpassing 1000 advertiser locations with 218% CAGR in digital advertising.
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Utiq Hits 55M Consentpasses, 26 Telco Partners

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AdTech firm Utiq achieves over 55M consented users and 26 Telco partners, solidifying its privacy-first, deterministic ID solution in Europe.
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WPP Rebrands GroupM to WPP Media for AI Era

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WPP rebrands GroupM to WPP Media, unifying its network and leveraging $300M+ AI investment for client growth in the evolving digital landscape.
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Amplified and Smartly Partner for Attention-Powered Ads

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Amplified's human attention data integrates with Smartly's AI, enabling smarter ad planning for higher engagement and better ROI.
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RedBird to Acquire Telegraph in £500M Deal

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RedBird Capital agrees to buy the Telegraph for £500m, aiming to expand globally, invest in tech, and end years of uncertainty over the paper’s ownership.
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TARA Media Adds Audio Ads via Triton Integration

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TARA Media partners with Triton Digital to expand programmatic audio ads, boosting omnichannel reach with advanced targeting and streamlined media buying.
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