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Digital Advertising and Ad Tech

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Publicis Boosts Influencer Power with Captiv8 Deal

MartechView Editors -
Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.
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OpenX Launches AI Suite to Boost Ad Performance

MartechView Editors -
OpenX unveils Results by OpenX™, an AI-powered curation suite using machine learning to improve ad outcomes, boost efficiency, and enable cookieless targeting.
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Walmart Grows Ad Biz, Hits E-Com Profit in Q1

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Walmart's ad revenue jumped 31% YoY as e-commerce hit Q1 profit. Vizio boosts CTV play amid tariff tensions and a push to rival Amazon in retail media.
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Grey Moves Under Ogilvy in WPP Restructure

MartechView Editors -
WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.
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Amazon Upfront Showcases Prime Video Ad Power

MartechView Editors -
Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.
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Conviva Report: Digital Friction Drives Customers Away

MartechView Editors -
91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.
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Disney Surges as Streaming Revenue Soars

MartechView Editors -
Disney’s streaming income hits $336M in Q2 as DTC growth accelerates. CEO Iger touts tech, content, and ad innovations to fuel future momentum.
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Snapchat Revamps Ads, Doubles Advertisers in 2024

MartechView Editors -
At NewFronts, Snap unveiled Chat-based ads, AI bidding tools, and music content, fueling ad growth and a 60% rise in advertisers year over year.
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’25 MarTech: Consolidation and AI Takeover

Khushbu Raval -
Scott Brinker and Frans Riemersma's 2025 MarTech report deep dive + expert views on AI, data, and the evolving landscape from Hightouch, GrowthLoop, SAS, Progress, MetaRouter, & MoEngage.
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Google AdSense Now Powers Ads in AI Chatbot Chats

MartechView Editors -
Google is rolling out AdSense ads in third-party AI chatbot chats, aiming to monetize conversational search amid rising use of AI tools like ChatGPT.
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