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Digital Advertising and Ad Tech

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Ogury Launches Ogury One for Persona-Based Ads

MartechView Editors -
Ogury One gives brands and agencies full access to privacy-safe, persona-based ad targeting with AI planning, real-time optimization, and self-serve control.
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Roblox and Google: Immersive Ads Scale with Ad Manager

MartechView Editors -
Roblox partners with Google to scale immersive ads via Ad Manager, offering brands new ways to engage Gen Z with 3D experiences.
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DV Partners with Roblox for Ad Quality and Performance Measurement

MartechView Editors -
DoubleVerify (DV) integrates its media quality and performance solutions with Roblox, offering advertisers fraud prevention, viewability, and brand safety across its gaming inventory.
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McDonald’s and Minecraft Unite for Movie Promo

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McDonald's partners with the Minecraft movie, offering in-game perks and collectibles to tap into the game's massive Gen Z/Millennial fanbase.
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Deep Blue Launches WS/AIM to Monetize Women’s Sports Fans

MartechView Editors -
Deep Blue, Precise, and Genius Sports launch WS/AIM, a platform helping advertisers reach and engage women’s sports fans with data-driven, scalable campaigns.
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Meta Proposes Ad-Free Tier for EU Users

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To address stricter EU privacy regulations, Meta Platforms proposes a subscription model for European users to access ad-free versions of Instagram and Facebook. Prices for mobile-only Instagram reach nearly $14/month.
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Constructor Unveils AI-Powered Retail Media Suite to Boost Ad Performance

MartechView Editors -
Constructor launches its Retail Media Suite, integrating AI-driven Sponsored Listings to enhance ecommerce ad relevance, engagement, and revenue without disrupting shoppers.
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DV Enhances Keyword Controls, Boosts News Monetization for Publishers

MartechView Editors -
DV introduces AI-powered keyword optimization and refines controls to improve ad reach and publisher revenue. Launches News Accelerator Publisher Council for collaboration.
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Thumzup Surpasses 700 Advertisers with 200%+ Growth

MartechView Editors -
Thumzup hits 700+ advertisers with 200%+ CAGR, expands into Miami and LA, and secures $2M in Bitcoin to fuel future growth in digital advertising.
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Next Millennium Partners with Ad-Shield for Adblock Recovery

MartechView Editors -
Next Millennium and Ad-Shield team up to help publishers recover lost ad revenue from adblockers, boosting conversions and driving 8-15% daily revenue growth.
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