Digital Advertising and Ad Tech

WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.

Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.

91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.

Disney’s streaming income hits $336M in Q2 as DTC growth accelerates. CEO Iger touts tech, content, and ad innovations to fuel future momentum.

At NewFronts, Snap unveiled Chat-based ads, AI bidding tools, and music content, fueling ad growth and a 60% rise in advertisers year over year.

Scott Brinker and Frans Riemersma's 2025 MarTech report deep dive + expert views on AI, data, and the evolving landscape from Hightouch, GrowthLoop, SAS, Progress, MetaRouter, & MoEngage.

Google is rolling out AdSense ads in third-party AI chatbot chats, aiming to monetize conversational search amid rising use of AI tools like ChatGPT.

Ogury One gives brands and agencies full access to privacy-safe, persona-based ad targeting with AI planning, real-time optimization, and self-serve control.

Roblox partners with Google to scale immersive ads via Ad Manager, offering brands new ways to engage Gen Z with 3D experiences.

DoubleVerify (DV) integrates its media quality and performance solutions with Roblox, offering advertisers fraud prevention, viewability, and brand safety across its gaming inventory.