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Digital Advertising and Ad Tech

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Brands Still Undervalue Valentine’s Day in 2025, Omnisend Finds

MartechView Editors -
Omnisend data shows many brands skipped Valentine’s campaigns in 2024 despite the holiday driving 20% of Q1 revenue. Will 2025 see a shift in strategy?
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Amazon Prime Value Drops 47% After Ads: LoopMe Research

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LoopMe's latest survey shows Amazon Prime's value perception has halved since ads were introduced, with younger demographics driving cancellations and shifting preferences.
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Google’s Gemini AI May Include Ads, Says Sundar Pichai

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Sundar Pichai teases ad integration for Gemini AI, balancing monetization with user experience as Google explores new strategies amid rising AI competition.
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YouTube Tops Social Media; Digital Ad Spend Hits $1.1 Trillion

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YouTube leads social platforms with 16% more users than WhatsApp. Digital ad spend soars to $1.1T in 2024, with AI and social media driving marketing innovation.
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AMC Networks Unveils AMCN Outcomes, Ad-Tech Tool

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AMC Networks launches AMCN Outcomes, enabling advertisers to measure campaign effectiveness via its Audience+ platform, driving data-driven consumer outcomes.
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Acquia Partners with SearchStax to Power AI-Driven Site Search

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Acquia teams up with SearchStax to launch an AI-powered site search for Drupal websites, boosting engagement, satisfaction, and conversions with no-code tools and insights.
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EPAM, Baker Hughes Partner to Drive AI-Led Energy Innovation

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EPAM expands collaboration with Baker Hughes to revolutionize the energy sector with AI and digital transformation, enhancing efficiency and sustainability.
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JMP Securities Rates Roku and Trade Desk as Market Outperform

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JMP Securities sets price targets for Roku ($95) & The Trade Desk ($150), citing growth from the $166B shift from linear TV ads to connected TV (CTV).
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The Trade Desk Acquires Sincera to Boost Ad Data Insights

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The Trade Desk acquires Sincera to enhance programmatic advertising with objective data insights, improving transparency and ad performance for advertisers and publishers.
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Quad Unveils At-Home Connect to Revolutionize Direct Mail

MartechView Editors -
Quad launches At-Home Connect, merging direct mail with digital insights for omnichannel marketing, boosting engagement, ROI, and personalized customer experiences.
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