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Digital Advertising and Ad Tech

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MarketCast Launches AI-powered Ad Testing Solution

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MarketCast Ad Effect Express combines AI and human insights for quicker, more accurate, cost-effective ad testing to enhance brand campaigns.
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EPAM Acquires First Derivative to Boost Financial Services

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EPAM Systems boosts its financial services presence by acquiring First Derivative, enhancing AI solutions, and expanding its service offerings.
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DoorDash Boosts Ad Platform for Restaurants and CPG Brands

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DoorDash's new ad platform features offer advanced targeting, insights, and offsite media tools, helping businesses connect with consumers and drive growth.
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Corona’s Short-form Campaign Drives Festival Awareness

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Corona used YouTube Shorts to boost festival visibility, driving high engagement and ticket sales.
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Commerce Video: A Growing Trend with Challenges

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Commerce video is growing among retailers but needs better content, targeting, and collaboration to engage consumers and drive successful campaigns.
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Gen Z’s Ad Tolerance Grows, but Trust Remains Low

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Younger consumers have low trust in social media ads despite higher ad tolerance. Brands must create engaging, relevant content to build trust.
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Assembly Expands Media Offering in Poland

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Assembly launches a new Media Division in Poland, enhancing integrated media and digital commerce services to drive brand performance in Europe.
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Creativity Meets Data: FCB/Six’s Strategy for Growth

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Discover how FCB/Six blends creativity with CRM to drive growth in marketing, addressing industry challenges and adapting to evolving client needs.
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Revolut Launches Standalone Investment App

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Revolut is launching an investment app in Europe, offering advanced tools for experienced investors and aiming to disrupt retail investing with its super-app.
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Kroger’s New Measurement Model Aligns with IAB Standards

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Kroger's new measurement model uses first-party data to help brands understand the full funnel impact, driving more relevant experiences for audiences.
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