Digital Advertising and Ad Tech

Rokt invests $300M to acquire mParticle, merging AI and CDP tech to enhance real-time ecommerce, advertising, and customer experiences across global brands.

Albertsons partners with TransUnion, and DoorDash teams with The Trade Desk at CES, boosting retail media targeting and measurement capabilities.

With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.

Viant and Disney deepen their partnership to enhance CTV ad campaigns, using advanced tech for better audience targeting and performance.

GMS introduces AI-powered ad format that allows consumers to have real-time conversations with brands directly within ad spaces, redefining digital engagement.

MINT and Celonis are joining forces to empower businesses with cutting-edge process intelligence. This collaboration will streamline media planning, buying, and execution, leading to increased efficiency, reduced costs, and improved ROI.

Tech companies are embracing in-app ads, highlighting a broader trend where user attention is increasingly monetized, even by subscription services.

GoRead.io combines Statigr.am & InsFollowPro, offering enhanced social growth, analytics, and engagement tools for Instagram, TikTok, and more!

Appier partners with Apple Search Ads to help brands maximize campaign ROI and drive user acquisition through its AIXPERT campaign automation solution.

IAS Curation empowers programmatic buyers on Google Ad Manager with AI-driven inventory curation, enabling them to maximize returns and avoid low-quality content.