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Digital Advertising and Ad Tech

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AdRoll Sees Surge in Experian Audience Adoption

MartechView Editors -
Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.
Adtech

Adtech’s New Secret Weapon: The IP Signal

Ross Lewis -
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
News

DoubleVerify Expands Microsoft Ad Measurement

MartechView Editors -
DoubleVerify extends integration with Microsoft Advertising, adding Audience ad measurement and DV Campaign Automator to boost transparency and efficiency.
News

Perplexity Pauses Ads to Rethink Monetization

MartechView Editors -
Perplexity halts new ad partnerships to refine its AI search experience, shifting focus from ad scaling to a more thoughtful, user-first monetization model.
Adtech

The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

Christopher Morse -
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
Adtech

The Canaries of Marketing’s AI Revolution

Ted McNulty -
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
News

Digital Identity Adapts as Alternatives Surge in 2025

MartechView Editors -
ID5’s 2025 report shows 91% adoption of alternative IDs as advertisers embrace diverse strategies to tackle fragmentation and CTV challenges.
News

Netflix and AB InBev Toast to Global Partnership

MartechView Editors -
Netflix and AB InBev team up for multiyear campaigns, live events, and co-branded promotions—blending streaming, culture, and beer experiences worldwide.
News

Amazon Expands Ads Platform with No-Code Tools for SMBs

MartechView Editors -
Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.
Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
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