Onetag acquires Aryel to combine premium inventory, immersive ad formats and AI decisioning into a self-serve platform for outcome-driven programmatic advertising.
As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.
Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.
As search and social grow less reliable, digital calendars offer CMOs a permission-based, high-intent channel for timely engagement without cookies or costly ads.
