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Monday, September 14, 2026

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Digital Advertising and Ad Tech

Super Bowl 2026: When the Commercials Became Bigger Than the Game

The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.

Samsung Ads Expands Amazon DSP Deal Across Europe

Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.

Anthropic Targets OpenAI in Rare Super Bowl Ad Fight

Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor

Newsletter Ads Surge as Brands Seek Measurable Results

A new report from Paved finds newsletter advertising is accelerating in 2026, with higher revenue, wider reach, and growing advertiser confidence.

Chipotle Ad Takes Aim at Ultraprocessed Fast Food

Chipotle launches a new TV campaign contrasting its fresh ingredients with factory-made fast food, reinforcing its long-running message of real, simple food.

Coegi Names Chris Kotyck EVP of Digital Operations

Coegi appoints industry veteran Chris Kotyck as EVP of Digital Operations to scale programmatic and social media services across North America.

Madhive Appoints New Revenue and Operations Chiefs

Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.

Limelight Unveils Tool to Triple Programmatic Ad Revenue

Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.

Brand Metrics Brings Interactive CTV Measurement to CES

Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.

Dentsu Unveils Unified Data and Technology Platform in India

Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.

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