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Wpromote Buys Giant Spoon to Fuse Data With Big Ideas

MartechView Editors -
Wpromote acquires Giant Spoon, creating a data-meets-creative agency built to win CMOs and CFOs alike as consolidation reshapes the marketing industry.
News

BNPL Tops $1B as Cyber Monday Shoppers Click to Spend

MartechView Editors -
Cyber Monday hit $14.25 billion in U.S. online sales as BNPL topped $1B. Adobe, Salesforce, and Shopify report substantial holiday gains despite tech hiccups and economic strain.
Adtech

Can Cloud Curation Save the Open Internet?

Filippo Gramigna -
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
News

SAP Launches EU AI Cloud to Guard Europe’s Digital Future

MartechView Editors -
SAP unveils EU AI Cloud, a full-stack sovereign platform built for Europe—uniting Cohere, Mistral, OpenAI and more to deliver compliant, flexible, multimodal AI without sacrificing data control.
News

TNL Mediagene Launches GIZMART to Merge Media and Commerce

MartechView Editors -
TNL Mediagene debuts GIZMART, a curated media-led commerce platform, launching with Keychron’s co-developed Nape Pro trackball to blend editorial insight with product creation.
Adtech

Is Advertising Finally Trading Hype for Clarity?

Mateusz Jędrocha (MJ) -
At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.
News

Globant Unites Marketing Power Under GUT Network

MartechView Editors -
Globant consolidates its global marketing and ad services under GUT Network, expanding reach with new offices and AI-driven creative capabilities.
News

AdRoll Sees Surge in Experian Audience Adoption

MartechView Editors -
Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.
Adtech

Adtech’s New Secret Weapon: The IP Signal

Ross Lewis -
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
News

DoubleVerify Expands Microsoft Ad Measurement

MartechView Editors -
DoubleVerify extends integration with Microsoft Advertising, adding Audience ad measurement and DV Campaign Automator to boost transparency and efficiency.
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