Digital Advertising and Ad Tech

Coegi appoints industry veteran Chris Kotyck as EVP of Digital Operations to scale programmatic and social media services across North America.

Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.

Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.

Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.

Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.

At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.

Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.

Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.

Viant integrates with iHeartMedia to extend AI-powered, addressable programmatic advertising across podcasts, streaming audio, and broadcast radio.

AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?