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Digital Advertising and Ad Tech

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Digital Remedy Unveils Echo Measurement Platform

MartechView Editors -
Digital Remedy launches Echo, a unified platform designed to measure cross-channel media performance and reduce fragmented attribution reporting.
News

iSpot Unveils Agentic AI Platform for TV Ads

MartechView Editors -
iSpot launches SAGE, an AI platform built on proprietary ad data to help brands analyze creative performance and optimize video advertising ROI.
People

AI Isn’t Killing PR. Bad Measurement Is.

Khushbu Raval -
As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.
News

Uber Eats Turns Super Bowl Ad Into Interactive App Play

MartechView Editors -
Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.
Martech

CMOs Should Turn Calendars Into a Marketing Channel

Joep Leussink -
As search and social grow less reliable, digital calendars offer CMOs a permission-based, high-intent channel for timely engagement without cookies or costly ads.
Campaign Orchestration

Super Bowl 2026: When the Commercials Became Bigger Than the Game

Khushbu Raval -
The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.
News

Samsung Ads Expands Amazon DSP Deal Across Europe

MartechView Editors -
Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.
News

Anthropic Targets OpenAI in Rare Super Bowl Ad Fight

MartechView Editors -
Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
News

Newsletter Ads Surge as Brands Seek Measurable Results

MartechView Editors -
A new report from Paved finds newsletter advertising is accelerating in 2026, with higher revenue, wider reach, and growing advertiser confidence.
News

Chipotle Ad Takes Aim at Ultraprocessed Fast Food

MartechView Editors -
Chipotle launches a new TV campaign contrasting its fresh ingredients with factory-made fast food, reinforcing its long-running message of real, simple food.
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