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Digital Advertising and Ad Tech

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Klarna Launches Debit Card Across EU, Eyes UK Market

MartechView Editors -
Klarna rolls out debit card in Europe offering flexible pay options, expanding beyond BNPL as it preps for a $13-14B US IPO soon.
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SHOPLINE and Goodie Nation Partner on Equity

MartechView Editors -
A new SHOPLINE and Goodie Nation partnership aims to help diverse founders. The collaboration will provide mentorship, e-commerce tools, and a virtual demo day.
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Instacart and MDI Partner on Grocer E-Commerce

MartechView Editors -
Instacart and MDI partner to help independent grocers. The partnership offers same-day delivery, digital storefronts, and retail media capabilities.
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FortisPay Boosts Adobe Commerce Payments

MartechView Editors -
A new FortisPay extension for Adobe Commerce provides certified, scalable payment solutions for B2B and services businesses to streamline operations and grow revenue.
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ChannelEngine and Salsify Streamline E-commerce

MartechView Editors -
A new partnership between ChannelEngine and Salsify combines their platforms to help brands navigate a complex, marketplace-first world.
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WagerTalk Builds a Media Powerhouse

MartechView Editors -
A new partnership creates a premier sports betting content network in the U.S. It will combine technology with in-depth analysis for millions of users.
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Gracenote Reveals a New Power in Streaming

MartechView Editors -
New Gracenote data shows FAST channels surging by 76% and offering more recent content than SVOD services. The report covers 1,850 channels.
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Tariffs Add $12.2B Monthly to U.S. Consumer Costs

MartechView Editors -
Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.
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MINT Acquires Redmill, Unifies AI Media Operations

MartechView Editors -
MINT acquires Redmill Solutions, integrating media planning, buying, and execution into one AI-powered platform for global advertising efficiency.
Adtech

Is Agentic AI Turning Ads into On-Demand Services?

Justin Choi -
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
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