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Digital Advertising and Ad Tech

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Perplexity Pauses Ads to Rethink Monetization

MartechView Editors -
Perplexity halts new ad partnerships to refine its AI search experience, shifting focus from ad scaling to a more thoughtful, user-first monetization model.
Adtech

The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

Christopher Morse -
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
Adtech

The Canaries of Marketing’s AI Revolution

Ted McNulty -
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
News

Digital Identity Adapts as Alternatives Surge in 2025

MartechView Editors -
ID5’s 2025 report shows 91% adoption of alternative IDs as advertisers embrace diverse strategies to tackle fragmentation and CTV challenges.
News

Netflix and AB InBev Toast to Global Partnership

MartechView Editors -
Netflix and AB InBev team up for multiyear campaigns, live events, and co-branded promotions—blending streaming, culture, and beer experiences worldwide.
News

Amazon Expands Ads Platform with No-Code Tools for SMBs

MartechView Editors -
Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.
Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
News

OpenX Automates Discounts for Agencies, Boosting ROI

MartechView Editors -
OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.
News

Google and PayPal Partner to Redefine Digital Commerce

MartechView Editors -
Google and PayPal team up to deliver AI-driven, seamless, and secure digital commerce experiences, setting new standards for global transactions.
News

Zeta Unveils GEO: The Brand Survival Kit for AI’s Post-Search Era

MartechView Editors -
Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.
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