Digital Advertising and AdTech

World's First Green Ad Marketplace! IPG Mediabrands & SeenThis launch Climate Action Marketplace (CAM) to reduce ad campaign carbon footprint.

Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping, and streaming signals across Amazon’s properties.

Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem.

Albertsons Media will use Rokt's AI-powered technology to unlock relevance and drive customer loyalty.

While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.

According to Geoff Gates of Boathouse, the platform's opportunities for market research, community engagement, and amplified reach make it a worthy player.

Reddit’s Ads API launches with Sprinklr as first up-and-running partner, and a partnership spanning both Reddit’s Data API and Advertising API ecosystems.

Marketers may be missing out by worrying too much about brand safety, per new research from Stagwell.

Traditional banks face disruption. Explore the five key trends shaping digital banking and how to navigate transformation for a seamless customer experience.

SmartMedia Technologies launches Gamified Giveaways, a new solution for sports teams to engage fans beyond one-off sweepstakes. This platform uses gamification to boost fan...