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Digital Advertising and AdTech

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Climate Action Marketplace Created by IPG, SeenThis, PubMatic

MartechView Editors -
World's First Green Ad Marketplace! IPG Mediabrands & SeenThis launch Climate Action Marketplace (CAM) to reduce ad campaign carbon footprint.
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Amazon Unveils Cookieless Ad Solution at Cannes Lions

MartechView Editors -
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping, and streaming signals across Amazon’s properties.
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Forrester: 91% of US Ad Agencies Use or Explore GenAI

MartechView Editors -
Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem.
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Albertsons Media Partners with Rokt to Expand Non-Endemic Ads

MartechView Editors -
Albertsons Media will use Rokt's AI-powered technology to unlock relevance and drive customer loyalty.
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Report: CTV Nears Linear TV for Consumer Ad Attention

MartechView Editors -
While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.
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How Reddit Can Boost Your Brand (and Why You Should Be Listening)

MartechView Editors -
According to Geoff Gates of Boathouse, the platform's opportunities for market research, community engagement, and amplified reach make it a worthy player.
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Sprinklr and Reddit Expand Partnership to Connect Enterprises

MartechView Editors -
Reddit’s Ads API launches with Sprinklr as first up-and-running partner, and a partnership spanning both Reddit’s Data API and Advertising API ecosystems.
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Ads Next to Controversial News Articles: Here’s What the Numbers Say

MartechView Editors -
Marketers may be missing out by worrying too much about brand safety, per new research from Stagwell.
People

Customization vs. Efficiency: Can Banks Have Both in the Digital Age?

Khushbu Raval -
Traditional banks face disruption. Explore the five key trends shaping digital banking and how to navigate transformation for a seamless customer experience.
News

SmartMedia Technologies Launches Gamified Giveaways to Reinvent Sweepstakes

MartechView Editors -
SmartMedia Technologies launches Gamified Giveaways, a new solution for sports teams to engage fans beyond one-off sweepstakes. This platform uses gamification to boost fan...
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