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Upshop and Swish Partner to Redefine Retail Media Sampling

MartechView Editors -
Upshop and Swish team up to offer data-driven Sponsored Product Sampling, boosting retailer revenue and delivering seamless brand experiences for shoppers.
Martech

TikTok Ban Looms: How Ecommerce Brands Can Adapt and Thrive

Greg Zakowicz -
A TikTok ban challenges e-commerce brands that rely on the platform. Discover how to diversify ad spend, embrace first-party channels, and drive sustainable growth.
News

Havas Acquires Majority Stake in Channel Bakers

MartechView Editors -
Havas strengthens e-commerce expertise with Channel Bakers, a leader in retail media innovation, enhancing Havas Market's global performance capabilities.
News

GreenFlow AI Transforms Cannabis Retail with Smart Guidance

MartechView Editors -
GreenFlow AI blends AI, security, and real-time data to help cannabis retailers enhance customer trust, streamline operations, and provide expert product recommendations.
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Omnisend Study: 2024 Ecommerce Marketing Drives $1.4B

MartechView Editors -
Omnisend's 2024 study reveals $1.4B in sales driven by emails, SMS, and push notifications, highlighting the importance of first-party marketing channels for brands.
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Omnisend Unveils Upgraded Reporting for Ecommerce Marketers

MartechView Editors -
Omnisend launches enhanced email, SMS, and push notifications reporting tools, enabling intuitive analytics, better sales attribution, and data-driven decisions.
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Retail Media Gets a Measurement Boost at CES

MartechView Editors -
Albertsons partners with TransUnion, and DoorDash teams with The Trade Desk at CES, boosting retail media targeting and measurement capabilities.
News

WooCommerce Selects Affirm as Default Pay-Over-Time Provider

MartechView Editors -
WooCommerce and Affirm team up to offer flexible payment plans, including "Pay in 30," as a default in WooPayments—boosting sales and customer satisfaction!
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Saks Acquires Neiman Marcus, Creates Luxury Retail Giant

MartechView Editors -
Saks Fifth Avenue acquires Neiman Marcus for $2.7B, creating a luxury retail giant focused on personalized shopping through data and innovation.
People

From Hype to Must-Have: How Products Are Stealing the Spotlight

Khushbu Raval -
Explore how Nosto leverages AI to fuel personalized shopping, tackle tech challenges, and empower brands to stay human-centered in a rapidly evolving market.
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