generative AI

Gill Capital teams up with Google Cloud to launch gen AI-powered search and chat assistants, making product discovery seamless for H&M shoppers in SEA.

Birdeye launches the first Agentic Marketing Platform, empowering autonomous AI agents to handle end-to-end marketing, boosting speed, scale, and trust.

Virtualitics Iris combines GenAI and mission-tuned agents to speed decision-making, enhance insight, and transform defense readiness operations.

Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.

Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.

MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.

The survey finds that 59% use generative AI for shopping, with 25% preferring ChatGPT over Google for product research despite privacy concerns.

Whatfix’s GenAI-powered suite helps financial firms boost productivity, ensure compliance, and accelerate digital adoption amid rising industry challenges.

Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.

CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.