generative AI

Virtualitics Iris combines GenAI and mission-tuned agents to speed decision-making, enhance insight, and transform defense readiness operations.

Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.

Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.

MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.

The survey finds that 59% use generative AI for shopping, with 25% preferring ChatGPT over Google for product research despite privacy concerns.

Whatfix’s GenAI-powered suite helps financial firms boost productivity, ensure compliance, and accelerate digital adoption amid rising industry challenges.

Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.

CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.

Clari and Salesloft unite, forming a $10T AI-driven revenue platform with unmatched data, workflow coverage, and global enterprise reach.

Edge Marketing introduces Generative Engine Optimization (GEO), helping brands become cited, trusted sources in AI-driven search and generative summaries.