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MIT: 95% of AI Pilots Fail, But New AI Shows Promise

MartechView Editors -
MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.
News

Nearly 60% of Americans use GenAI for Online Shopping

MartechView Editors -
The survey finds that 59% use generative AI for shopping, with 25% preferring ChatGPT over Google for product research despite privacy concerns.
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Whatfix Drives Financial Sector Transformation with GenAI

MartechView Editors -
Whatfix’s GenAI-powered suite helps financial firms boost productivity, ensure compliance, and accelerate digital adoption amid rising industry challenges.
Martech

Is MarTech’s Future Big Platforms or Niche AI Tools?

Khushbu Raval -
Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.
Martech

AI Isn’t Taking Jobs—It’s Giving Marketers More Time to Think

Khushbu Raval -
CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.
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Clari, Salesloft Merge to Build Revenue AI Powerhouse

MartechView Editors -
Clari and Salesloft unite, forming a $10T AI-driven revenue platform with unmatched data, workflow coverage, and global enterprise reach.
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Edge Marketing Launches GEO: SEO for the AI Search Era

MartechView Editors -
Edge Marketing introduces Generative Engine Optimization (GEO), helping brands become cited, trusted sources in AI-driven search and generative summaries.
News

GALERIA.ag Taps Adobe GenStudio to Power AI-Driven Creativity

MartechView Editors -
GALERIA.ag partners with Adobe to launch GenStudio in Brazil, boosting creative efficiency, AI-powered workflows, and faster, smarter campaign delivery.
People

James Evans on Amplitude’s Bold AI Vision and Strategy

Khushbu Raval -
James Evans, Head of AI at Amplitude, shares insights on outcome-driven AI agents, responsible practices, and the future of product analytics in this exclusive interview.
People

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
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