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NiCE Acquires Cognigy to Advance AI-Driven CX

MartechView Editors -
NiCE finalizes its acquisition of Cognigy, uniting two AI leaders to deliver smarter, faster, and seamless customer experiences through its CXone Mpower platform.
News

Gill Capital Transforms Retail Search with GenAI

MartechView Editors -
Gill Capital teams up with Google Cloud to launch gen AI-powered search and chat assistants, making product discovery seamless for H&M shoppers in SEA.
News

Birdeye Unveils Agentic AI to Revolutionize Marketing

MartechView Editors -
Birdeye launches the first Agentic Marketing Platform, empowering autonomous AI agents to handle end-to-end marketing, boosting speed, scale, and trust.
News

Virtualitics Launches Iris: AI Boosts Defense Readiness

MartechView Editors -
Virtualitics Iris combines GenAI and mission-tuned agents to speed decision-making, enhance insight, and transform defense readiness operations.
Personalization and Privacy

Can Marketers Personalize Without Invading Privacy?

Eleanor Hecks -
Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
Mobile and App Marketing

Is Securing Utility Communications Possible Beyond Consumer Apps?

Bridget Reidy -
Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.
News

MIT: 95% of AI Pilots Fail, But New AI Shows Promise

MartechView Editors -
MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.
News

Nearly 60% of Americans use GenAI for Online Shopping

MartechView Editors -
The survey finds that 59% use generative AI for shopping, with 25% preferring ChatGPT over Google for product research despite privacy concerns.
News

Whatfix Drives Financial Sector Transformation with GenAI

MartechView Editors -
Whatfix’s GenAI-powered suite helps financial firms boost productivity, ensure compliance, and accelerate digital adoption amid rising industry challenges.
Martech

Is MarTech’s Future Big Platforms or Niche AI Tools?

Khushbu Raval -
Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.
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