generative AI

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.

Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

Appier introduces eight Agentic AI-powered tools to unify data, automate marketing, and deliver predictable ROI across the entire customer journey.

Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.

Contentful reveals marketers boost creativity and impact with AI, harnessing data and tech skills for a smarter, more human approach to digital campaigns.

Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.

Barcelona-based Remuner secures $6.5M to expand its AI-driven platform that automates sales compensation, boosting performance and retention.

Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.

NiCE finalizes its acquisition of Cognigy, uniting two AI leaders to deliver smarter, faster, and seamless customer experiences through its CXone Mpower platform.