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loyalty

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OnePay Taps Rakuten to Expand In-App Rewards

MartechView Editors -
OnePay partners with Rakuten’s card-linked offer network, bringing new merchant rewards into its app without changing how customers pay.
News

Allegiant to Acquire Sun Country in $1.5B Deal

MartechView Editors -
Allegiant agrees to buy Sun Country for $1.5B, creating a larger leisure airline with expanded routes, loyalty benefits, and $140M in expected synergies.
News

Talkdesk Report Shows AI Saved Shoppers Hours

MartechView Editors -
A Talkdesk survey finds 89% of U.S. shoppers used AI during the holidays, saving hours—but trust and transparency now shape brand loyalty.
News

Holiday Shoppers Want Value, Not Just Vibes

MartechView Editors -
Mastercard reports value-hungry shoppers driving 2025 holidays: loyalty points surge, social commerce gains trust, and Gen Z still packs physical stores.
News

Nuvei Goes Live With Wero to Power Faster EU Payments

MartechView Editors -
Nuvei now processes Wero’s instant A2A payments, giving EU merchants faster, cheaper checkout options and boosting conversion with Europe’s preferred digital wallet.
News

Nectar360 Adds FareShare to Loyalty Partner Network

MartechView Editors -
Nectar360 partners with FareShare, letting 24M Nectar members earn or donate points to provide meals and support food redistribution across the UK.
News

AI Tops Shoppers’ Wish Lists This Holiday Season

MartechView Editors -
Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.
News

Talkdesk Launches AI Agents for Insurance

MartechView Editors -
Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.
CX

Customers Trust You, Not Your AI. Here’s Why.

Isabelle Zdatny -
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.
News

Zeta Global to Acquire Marigold’s Enterprise Software

MartechView Editors -
Zeta Global acquires Marigold’s enterprise software business for $325M, expanding scale, reach, and loyalty offerings with AI-driven marketing power.
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