loyalty

Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.

OnePay partners with Rakuten’s card-linked offer network, bringing new merchant rewards into its app without changing how customers pay.

Allegiant agrees to buy Sun Country for $1.5B, creating a larger leisure airline with expanded routes, loyalty benefits, and $140M in expected synergies.

A Talkdesk survey finds 89% of U.S. shoppers used AI during the holidays, saving hours—but trust and transparency now shape brand loyalty.

Mastercard reports value-hungry shoppers driving 2025 holidays: loyalty points surge, social commerce gains trust, and Gen Z still packs physical stores.

Nuvei now processes Wero’s instant A2A payments, giving EU merchants faster, cheaper checkout options and boosting conversion with Europe’s preferred digital wallet.

Nectar360 partners with FareShare, letting 24M Nectar members earn or donate points to provide meals and support food redistribution across the UK.

Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.

Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.

Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.