loyalty

Zeta Global acquires Marigold’s enterprise software business for $325M, expanding scale, reach, and loyalty offerings with AI-driven marketing power.

Users can now buy directly from Etsy and Shopify via ChatGPT, with seamless checkout and no extra fees for shoppers.

Smart Rewards lets retailers deliver instant, personalized loyalty and incentives at checkout, scaling across channels with speed and precision.

Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.

Bottle Rocket powers Zippy’s Restaurants’ new digital ordering platform, delivering faster checkout, live tracking, and a modern UX for loyal Zipsters.

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

New report reveals generational shifts in travel. Loyalty programs must adapt to Gen Z and Millennial preferences, from bundled bookings to flexible payments.

As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.

Salesforce reports price fuels brand switching. Retailers turn to loyalty programs (points, free shipping) to retain customers amid rising costs and experience concerns.

United Airlines and Chase are overhauling their co-branded credit card lineup, increasing annual fees while introducing new benefits like travel credits and memberships. They aim to boost card value despite a potential travel slowdown.