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Friday, April 24, 2026
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loyalty

Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
News

Zippy’s Goes Digital with Bottle Rocket’s Ordering Upgrade

MartechView Editors -
Bottle Rocket powers Zippy’s Restaurants’ new digital ordering platform, delivering faster checkout, live tracking, and a modern UX for loyal Zipsters.
Martech

Blurring Boundaries: Why Marketers Need Unified Profiles

Joshua Johnson -
Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.
News

Travel Loyalty: Gen Z and Millennials Reshape CX

MartechView Editors -
New report reveals generational shifts in travel. Loyalty programs must adapt to Gen Z and Millennial preferences, from bundled bookings to flexible payments.
Loyalty

Can AI in Retail Win Trust Before It Loses Customers?

Stamatis Astra -
As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.
News

Price Drives Brand Switching; Loyalty Programs Fight Back

MartechView Editors -
Salesforce reports price fuels brand switching. Retailers turn to loyalty programs (points, free shipping) to retain customers amid rising costs and experience concerns.
News

United Cardholders Face Fee Hike for New Benefits

MartechView Editors -
United Airlines and Chase are overhauling their co-branded credit card lineup, increasing annual fees while introducing new benefits like travel credits and memberships. They aim to boost card value despite a potential travel slowdown.
Loyalty

Rewriting the Rules: Gen Z, Authenticity, and the Future of Loyalty

Khushbu Raval -
Explore how Gen Z is reshaping brand loyalty with its demands for authenticity, sustainability, and personalized experiences. Learn how businesses, especially in travel, are adapting.
News

Comviva Launches MobiLytix Rewards 5.0 for AI-Driven Loyalty

MartechView Editors -
Comviva unveils MobiLytix Rewards 5.0, an AI-powered SaaS loyalty platform for personalized customer engagement and real-time industry rewards.
News

iCoupon, Navitaire Partner to Streamline Airline Vouchering

MartechView Editors -
iCoupon partners with Navitaire to provide digital, contactless vouchering, enhancing airline efficiency and customer experience during flight disruptions.
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