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Friday, June 26, 2026

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Personalization and Customer Segmentation

Mastering First-party Data in a Privacy-focused Era

Explore how GrowthLoop, under the guidance of Anthony Rotio, is pioneering the transition to first-party data, enhancing customer segmentation, and addressing the challenges of data privacy in an insightful interview.

Personalization at Scale: How CDPs are Changing the Marketing Game

Are you struggling to personalize marketing for large audiences? Customer Data Platforms (CDPs) are the game-changer you need! This article explores how CDPs unify...

StockX Report: Investing in Anti-Counterfeiting and Trust

In the report, StockX calls on brands to work directly with secondary marketplaces to crack down on counterfeiters. Today's culture marketplace, StockX, released its first-ever...

How Predictive AI is Transforming the Retail Industry

Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...

All You Need To Know: Google’s Privacy Sandbox

Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization. Google’s Privacy Sandbox is a...

99% Profitable Stores: Bath & Body Works CEO Reveals Strategy for Growth

Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry. Bath & Body...

How AI and Data Analytics Are Transforming Customer Experience

Forget browsing! AI tailors customer journeys with personalized recommendations and 24/7 chat support & predicts customer needs for a loyalty boost. Learn how AI...

Privacy-First Experiences: OneTrust and Adobe

Enabling marketers to accelerate first-party data strategies and thrive without OneTrust, the market-defining leader for trust intelligence, today announced it is partnering with Adobe to offer...

EVOLV AI Launches Auto Recommendations

Evolv AI sets a new industry standard with this launch, automating how companies analyze past and present experimentation outcomes. Evolv AI, a leader in AI-driven...

Beyond Engagement Rates: How AI Is Revolutionizing Pharma Marketing

Traditional pharma marketing tactics fall short in a data-driven world. AI unlocks real-time customer insights and personalized engagement for better HCP communication and patient...

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