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Personalization and Customer Segmentation

Hyper-Personalization: The Key to Winning Customer Hearts (and Wallets)

"Dear Valued Customer." AI is ushering in the era of hyper-personalization! Learn how brands leverage data and AI to deliver 1:1 experiences that win...

NSA Extends Referral Partnership With Conexiom

This partnership enables NSA clients to transform the roles of their customer service staff into proactive "I know what you need" service consultants. NSA Computer...

First Insight Acquires SnapRetail

This acquisition augments First Insight’s existing decision-making capabilities with even more robust, discrete, and actionable data insights. First Insight, Inc., a Voice of the Customer...

You Need To Get Personal. How Else Can You Increase Loyalty?

It’s a no-brainer that marketers need to focus on products and promos that personalize for better loyalty. So, why are some digital marketing leaders still struggling?

New York’s Top 20 CMOs: Spearheading Martech Strategies in Leading Brands

Explore the forefront of martech in New York City with the Top 20 CMOs from reputed brands, shaping excellence in every marketing strategy.

Are Personalization Strategies Holding You Back?

In conversation with Sarah Cascone, Bluecore's Vice President of Marketing, we explore ways to address common challenges marketers encounter while implementing personalization strategies.

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