Personalization and Customer Segmentation

Marketing’s next leap isn’t about more data—it’s about the right data. Precision over volume drives trust, intent-driven engagement, and real results.

Prosper AI secures $5M to build voice AI agents that automate patient scheduling, billing, and insurance calls, cutting healthcare admin costs at scale.

Omnisend’s biggest update yet brings AI assistants, advanced SMS, and reporting tools to help brands personalize and automate marketing at scale.

As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.

Elizabeth Maxson reveals how AI-driven composable content empowers marketers to scale personalization and spark creativity in 2025.

Contentful reveals marketers boost creativity and impact with AI, harnessing data and tech skills for a smarter, more human approach to digital campaigns.

Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.

A Forrester study shows Sitecore XM Cloud delivers 371% ROI, 50% better conversions, and faster personalization through its AI-first SaaS platform.

Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.

Particular Audience launches Europe’s first unified AI retail media platform, fueling hyper-personalized product recommendations and automation for retailers.