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Personalization and Customer Segmentation

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Omnisend Unveils AI Tools to Personalize E-Commerce

MartechView Editors -
Omnisend’s biggest update yet brings AI assistants, advanced SMS, and reporting tools to help brands personalize and automate marketing at scale.
Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
People

Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity

Khushbu Raval -
Elizabeth Maxson reveals how AI-driven composable content empowers marketers to scale personalization and spark creativity in 2025.
News

Contentful Study: AI Makes Marketers More Human, Not Less

MartechView Editors -
Contentful reveals marketers boost creativity and impact with AI, harnessing data and tech skills for a smarter, more human approach to digital campaigns.
Martech

Marketers, Are You Ready for the Search-First Consumer?

Nadjya Ghausi -
Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.
News

Sitecore XM Cloud Drives 371% ROI for Marketers

MartechView Editors -
A Forrester study shows Sitecore XM Cloud delivers 371% ROI, 50% better conversions, and faster personalization through its AI-first SaaS platform.
News

Amazon, Netflix Strike Global Ad Partnership

MartechView Editors -
Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.
News

AI-Powered Retail Media: Particular Audience Expands to Europe

MartechView Editors -
Particular Audience launches Europe’s first unified AI retail media platform, fueling hyper-personalized product recommendations and automation for retailers.
News

Zinrelo and TINT Merge to Form TrueLoyal

MartechView Editors -
A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.
News

Miva Aims to Fix E-Commerce Search With AI

MartechView Editors -
Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.
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