Bottle Rocket powers Zippy’s Restaurants’ new digital ordering platform, delivering faster checkout, live tracking, and a modern UX for loyal Zipsters.
Bottle Rocket, a leader in digital transformation, announced the successful launch of Zippy’s Restaurants’ enhanced digital ordering platform. This collaboration propels Hawaii’s iconic eatery, which recently expanded to Las Vegas, into a new era of seamless, intuitive, and robust digital engagement, bringing the flavors of Hawaii comfort food closer to its loyal customers and dedicated Zipsters, the name for the most loyal Zippy’s fans.
“This digital transformation is a game-changer for Zippy’s,” said Kevin Yim, Vice President of Marketing & Communications at Zippy’s. “Our partnership with Bottle Rocket has not only delivered a superior ordering experience but has also laid a flexible, future-proof foundation for our digital growth. This transformation will significantly enhance customer satisfaction, streamline operations, and ultimately drive our business forward by making it easier and more enjoyable for everyone to connect with Zippy’s, whether they’re ordering a Zip Pac or our famous chili.”
The upgrade represents a pivotal step in Zippy’s commitment to advancing restaurant technology and improving the overall customer journey. Recognizing the growing dominance of online orders, Zippy’s partnered with Bottle Rocket for end-to-end expertise in user experience (UX), visual design, and platform development. The goal: to streamline ordering while authentically integrating Zippy’s iconic brand and its deep connection to the Hawaii community.
“Our approach centered on understanding Zippy’s unique brand, operational needs, and, critically, their customers’ expectations,” said Matt Smith, EVP, Client Engagement & Growth at Bottle Rocket. “By focusing on intuitive UX, engaging design, and a flexible MACH-based architecture, we’ve crafted a digital ordering platform that extends the Zippy’s experience directly into customers’ hands. We anticipate increased order values as customers discover the expanded ease and breadth of options available online, a trend Zippy’s is already observing.”
The new platform empowers customers to order their favorite local comfort foods faster and more conveniently online, via their phones, or in-store. Key enhancements include:
- Faster Checkout: Streamlined process with fewer steps.
- Flexible Ordering: Order breakfast items for the next day, anytime.
- Enhanced Visuals: More food images for easier selection.
- Live Order Tracking: Real-time updates and wait times.
- Integrated Loyalty: Support for loyalty programs and exclusive digital deals.
- Fresh Interface: Redesigned for intuitive navigation and a modern feel.
This collaboration underscores Bottle Rocket’s dedication to empowering beloved brands with transformative digital solutions that boost customer engagement and operational excellence. The new Zippy’s online ordering experience is live now on their app and at.zippys.com.
