The Annex Cloud partnership will allow for the creation of a “loyalty in a box” solution offering for the automotive industry where loyalty programs are designed and managed, providing flexibility and speed to market for the client.
Ansira Partners, an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, announced a strategic partnership with Annex Cloud, a technology platform that transforms customer loyalty experiences for global enterprises.
Collaboration between the two companies will result in greater loyalty offerings for clients from enhanced tracking, rewarding, and profiling, to strategy and analytics, as well as a robust loyalty solution for the largely untapped automotive dealer sector.
“Ansira has deep expertise in designing loyalty programs and providing loyalty strategy for clients, and our partnership with Annex Cloud combines our experience with their loyalty technology platform to create solutions that can go to market at speed,” said Ansira’s EVP of Integrated Loyalty Sukumar Muthya. “Our collaboration enables Ansira to offer packaged solutions where our customers want flexibility, designed and managed as a turnkey solution.”
Ansira’s unique go-to-market approach provides marketing solutions through its own proprietary technology and services, but the team is also tech independent, allowing for them to work within a client’s tech stack, or to partner with their strategic alliances to bring forth the best recommendation for a client’s needs. The Annex Cloud partnership will allow for the creation of a “loyalty in a box” solution offering for the automotive industry where loyalty programs are designed and managed, providing flexibility and speed to market for the client. This packaged offering will also bring unique capabilities for analytics support to enterprises outside of their marketing organizations.
“Our customers are in the center of everything we do, and we are thrilled to announce this strategic partnership with Ansira to further support our customers and their loyalty goals,” said Annex Cloud Chief Revenue Officer Erin Raese. “Beyond supporting our clients’ loyalty programs, customer experience (CX), personalization, and ‘show me you know me’ capabilities, within the partnership with Ansira we’ll have a services offering to support data collected through our social behavior tracking, rewarding influencers in unique ways, gamification, and progressive profiling tools.”
Part of the strategic alliance between Ansira and Annex Cloud is focused on engaging the essentially untapped market of auto dealers. Ansira’s deep concentration in the auto vertical from the OEM to the hyper-local dealer level provides a market perspective, coupled with Annex Cloud’s flexible platform, that gives dealers with single or multiple dealerships a significant advantage when creating a customer loyalty program given the data challenges across automotive tiers.
“Ansira works across multiple industries from retail and QSR to tech and financial services – and we have a major concentration in automotive, from the enterprise OEM to the dealers’ doors. From our experience we have identified a significant pain point from auto dealers in their need to create loyalty programs specific to their local level and customers,” Muthya said.
“Dealers are not seeing their customers on a weekly or monthly basis, so they can’t engage with a simple rewards program. Rather, they need to incent customers to use the dealer service lane and they need to keep them engaged over a longer stretch of time at the community level. Ansira’s partnership with Annex Cloud is the ideal solution for dealers with one or multiple dealerships to gain entry into creating a loyalty program through a turnkey solution on a flexible platform backed by expertise in loyalty strategy, analytics, and knowledge of the operating models of an auto dealership.”
Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.
