As B2B advertising grows more complex, brands can now verify where their LinkedIn ads actually land — and whether they perform.
DoubleVerify, the ad verification software company listed on the New York Stock Exchange, has launched post-bid measurement across the LinkedIn Audience Network, giving advertisers independent data on how and where their ads are delivered across LinkedIn’s extended publisher network.
The new capabilities cover four key signals: invalid traffic detection, viewability, brand suitability and geographic accuracy. Together, they provide a layer of third-party scrutiny that has been standard practice in broader digital advertising but was previously unavailable across LinkedIn’s off-platform inventory.
In addition to post-bid reporting, DoubleVerify offers pre-bid avoidance controls through its Authentic Brand Suitability product, allowing brands to screen and exclude inventory before a campaign runs. The combination gives advertisers oversight across the full campaign lifecycle — blocking unsuitable placements upfront and auditing delivery after the fact.
The LinkedIn Audience Network extends campaigns beyond LinkedIn’s own feed to a broader set of publishers, and LinkedIn’s internal data suggests campaigns using the network generate 3.9 times more monthly impressions and 66 percent higher conversion rates than feed-only campaigns.
“Advertisers are demanding greater clarity into the quality and performance of their media environments,” said Steve Woolway, DoubleVerify’s executive vice president of business development. “This brings the independent verification advertisers need to make more informed investment decisions across this important channel.”
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Lee Womer, LinkedIn’s vice president of product and business development, said transparency was central to how the company was evolving its audience network, adding that the partnership would help advertisers better understand media quality and drive stronger results.
The announcement extends a broader integration between the two companies. DoubleVerify recently added measurement support for LinkedIn’s CTV ad formats, covering invalid traffic, viewability, brand suitability and geography across streaming devices.