As programmatic advertising grows more complex, MINT Square is making enterprise-grade campaign safeguards accessible to agencies beyond the industry’s largest players.
MINT Square, a leading independent technology partner for programmatic advertising, and Adnomaly, the specialist in digital advertising campaign protection, today announced a strategic partnership to help mid-sized agencies and advertisers safeguard their media budgets from costly campaign configuration errors and delivery irregularities.
Adnomaly’s advanced monitoring technology, which automatically identifies unusual activity or potential errors in real time, allowing campaigns to be flagged or paused before budgets are spent on incorrect delivery, will be integrated into MINT Square’s recently launched membership model. The collaboration brings enterprise-grade campaign protection to independent agencies and brands across MINT Square’s key European markets of the UK, Germany, France and Spain.
MINT’s new membership model provides mid-sized agencies and advertisers with fixed-cost plans to access a range of advanced programmatic tools and partner services, including major DSPs such as Adform and The Trade Desk, as well as targeting and data specialists.
As programmatic advertising grows in complexity, even minor campaign setup errors can lead to significant budget waste. Traditionally, sophisticated campaign anomaly-detection tools were accessible only to the world’s largest agency groups.
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“In an increasingly complex programmatic ecosystem, operational security should be a standard,” said Christoph Berg, Managing Director & Founder of MINT Square. “By integrating Adnomaly into our membership packages, we’re giving our clients the same level of budget protection available to the global holding companies, ensuring their media spend is efficient, transparent, and secure.”
“Max von Weber, Founder & CEO of adnomaly, added: Our mission has always been to eliminate the risk of human error in digital advertising and make that benefit accessible to as many people as possible. Partnering with MINT Square helps us bring this to more advertisers across Europe, especially in the mid-tier market. “
The integration underscores MINT Square’s commitment to making high-end programmatic technologies and innovation more accessible to mid-tier brands and agencies and setting new standards for transparency across the programmatic ecosystem.