AllyAI for Media brings DoorDash into CommerceIQ’s unified retail media platform for CPG brands.
CommerceIQ, the agentic retail platform, announced that Retail Media Management powered by AllyAI now includes DoorDash Ads campaign management and reporting, marking the company’s entry into local commerce. DoorDash became the leading third-party marketplace by order volume across grocery and retail in the U.S. in 2025, according to YipitData.
The DoorDash Ads API integration gives CPG brands a single place to manage DoorDash Ads alongside their broader retail media portfolio, making it easier to monitor performance, reach high-intent shoppers at the moment of purchase, and optimize campaigns for incrementality.
As consumers increasingly turn to local delivery for groceries, household essentials, and everyday on-demand purchases, brands are investing more heavily in retail media that influences consumers when they’re ready to buy. DoorDash Ads connects CPG brands to a high-intent customer base across grocery, convenience, retail, and alcohol stores to drive incremental sales, unlock new purchase occasions, and turn first-time buyers into loyal customers.
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Paired with AllyAI for Media and CommerceIQ’s neural network, brands can incorporate more than 50 real-time commerce signals into campaign decisions, not just advertising metrics. Unlike traditional retail media tools, AllyAI for Media incorporates traffic signals, search data, and category trends directly into media decision-making by continuously evaluating sales performance and competitive dynamics alongside advertising metrics. This gives brands a clear picture of what’s actually driving outcomes and where to invest to stay ahead, with strategy configured around business objectives like incremental sales and share of voice, not just ROAS.
“The lines between retail media and commerce are disappearing,” said Guru Hariharan, ceo of CommerceIQ. “Platforms like DoorDash play an increasingly important role in how consumers discover, evaluate, and buy. By bringing DoorDash onto our platform and leveraging AllyAI for Media, we’re giving brands the intelligence to compete where it counts and drive incremental sales.”
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“Consumers come to DoorDash ready to buy, whether it’s prepping for a summer cookout, hosting a soccer party, or dealing with a sick day when leaving the house isn’t an option,” said Katie Daleo, GM, CPG Ads, DoorDash. “These are the moments people turn to DoorDash, and we believe the brands that show up — and measure in real time, then optimize — are the ones driving outsized growth. CommerceIQ’s integration with the DoorDash Ads API gives advertisers the intelligence to do exactly that.”
