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Friday, May 15, 2026

AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.

Part 4: The Future of Marketing Isn’t Smarter Tools — It’s Smaller Human Teams

Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.

Part 3: Authority, Not Attention, Wins in 2026

If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.

Part 2: From Tech Stacks to Trust Stacks, Marketing’s Proof Moment Arrives

As AI fades into infrastructure, marketing is judged by outcomes, not hype—where trust is earned through execution, experience, and friction removed.

Designing AI That Feels Human—Without Crossing the Line

Olga Khryapchenkova of NIO on emotional AI, safety-first design, and building culturally aware in-cabin assistants.

CES 2026: The Year “Physical AI” Claimed the Real World

From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.

CX Is Noisy. Human Connection Cuts Through

An in-depth conversation with Adrian Swinscoe on CX myths, agentic AI, and why trust, outcomes, and human connection will define customer experience in 2026.

Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.

Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.

Part 1: Marketing Stakeholders are Past the AI Fanfare. It’s Time for Results

As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.

MartechView 2025 Contributors: Shaping the Future of Marketing

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

Why ‘Customer-Centricity’ is the Wrong Question (and What Leaders Should Ask Instead)

Ron Kaufmann challenges the myth of customer-centricity, urging leaders to ask better questions about value, culture, and the future of service.

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