A new Shopify plugin promises merchants smarter ad targeting without ever leaving their store dashboard.
A London-based advertising technology company has launched a native ads application for Shopify, aiming to give merchants more precise control over how they reach and recapture potential customers.
Preciso announced on Tuesday the availability of Ultima Ads for Advertisers on the Shopify App Store, billing it as the first native advertising plugin for the platform built specifically around a merchant’s campaign goals. The app connects directly to a merchant’s Shopify dashboard, allowing them to manage targeted advertising campaigns without switching between platforms.
By syncing product feeds, purchase history and browsing behavior, merchants can build custom audience segments, retarget visitors who browsed without buying, and construct a lookalike audience modeled on their most valuable existing customers.
Ultima is Preciso’s flagship native advertising product. It uses machine learning to generate personalized ad creatives and place them contextually within web pages — an approach designed to reduce banner blindness, which has blunted the effectiveness of traditional display advertising.
The company says internal testing shows the product outperforms industry benchmarks across key metrics: a click-through rate of 2.1 percent against an industry average of 1.84 percent, an engagement rate of nearly 66 percent compared with 60 percent for the sector, and an average session duration of three minutes and 46 seconds, roughly a minute longer than the industry norm.
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“Ultima Ads for Advertisers has been designed from the ground up to enable Shopify merchants to use premium native placements that target users in a non-intrusive manner,” said Piero Pavone, Chief Executive of Preciso. “Thanks to a very simple Shopify integration, merchants can get campaigns live in a few hours.”