MartechView Editors

Transformative acquisition enhances comprehensive sports media solutions and digital analytics, generating millions in new revenue for rights holders.

The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data-driven, programmatic activation natively on Snowflake.

Amazon's new video generator helps small and mid-sized businesses create video ads using product images, offering a cost-effective way to reach more customers.

Discover how FCB/Six blends creativity with CRM to drive growth in marketing, addressing industry challenges and adapting to evolving client needs.

GoTo Group & Google Cloud launch Dira, a Bahasa-speaking AI assistant in GoPay, using gen AI tech to help users navigate the app with simple voice commands.

Revolut is launching an investment app in Europe, offering advanced tools for experienced investors and aiming to disrupt retail investing with its super-app.

Snowflake enables the travel and hospitality industry to harness the power of the AI Data Cloud to transform operations and deliver exceptional CX.

Boost customer engagement and drive data-driven decisions with the new Connected Marketing Platform from Credera, Areteans, and Pega. 

GrowthLoop’s innovative platform provides marketers with precise, AI-powered insights and ready-to-activate marketing suggestions.

Kroger's new measurement model uses first-party data to help brands understand the full funnel impact, driving more relevant experiences for audiences.