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VIOOH Launches Programmatic Sales for DOOH with Beijing Metro

MartechView Editors -
VIOOH expands programmatic DOOH reach in China with the Beijing Metro partnership, offering real-time ad buying and audience targeting for brands on 267 digital...
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Meta Adopts AI Principles to Fight CSAM Content

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Meta joins the "Safety by Design" program, pledging to combat the misuse of generative AI tools for child exploitation by adopting AI development principles....
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Adobe Charts the Future of Creativity and AI at MAX London

MartechView Editors -
Adobe releases new Photoshop (beta) with advanced generative AI features, including Generate Image and Generative Fill with Reference Image. Adobe is taking MAX, the world's...
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Advanced BI Tools Aim to Democratize Data Science in Brazil

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A new ISG report says data governance platforms in Brazil are becoming user-friendly. They use natural language interfaces and self-service features to empower "citizen...
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Sullivan on Comp Launches ChatSOC: Chatbot for CA Workers’ Comp Pros

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Struggling to navigate California's workers' compensation law? ChatSOC, a new AI assistant from Sullivan on Comp, offers instant answers and streamlines workflows for legal...
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Management Buys into AI Hype, Yet Organizational Readiness Lags: IFS

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IFS-commissioned research shows value creation lags behind AI promise without the right planning and application. New research from IFS, the global cloud enterprise software company, has...
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MGI Tech Launches Experience Center in Brazil for Latin American Genomics

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The laboratory has state-of-the-art technology to support medical research in clinical labs and healthcare institutions, improving precision diagnoses and treatments. The agricultural sector can...
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StockX Report: Investing in Anti-Counterfeiting and Trust

MartechView Editors -
In the report, StockX calls on brands to work directly with secondary marketplaces to crack down on counterfeiters. Today's culture marketplace, StockX, released its first-ever...
Adtech

From Conversions to Key Events: How GA4 Empowers Deeper User Insights

MartechView Editors -
Forget website traffic! GA4's key events unlock real business value for SEOs and marketers. Learn how to measure user engagement & demonstrate the impact...
Martech

Debunking 5 Myths About Today’s BNPL Shoppers

MartechView Editors -
New research reveals surprising truths about BNPL users. They're not who you think! Learn how this payment method empowers responsible shoppers & boosts retailer...
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