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Customer Data Platform (CDP)

Are You Getting the Most Out of Your Customer Data?

MartechView Editors -
Struggling to turn customer data into profits? Let's explore a 7-stage Customer Data Platform (CDP) maturity model to assess your data utilization and unlock...
Campaign Orchestration

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

MartechView Editors -
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
News

Allant Group Adds Speedeon Data to Marketplace

MartechView Editors -
Allant Group bolsters its data marketplace with Speedeon's life event data, giving marketers richer insights for audience targeting and personalized campaigns. This integration allows...
News

37% of Professionals Save 5-10 hours a Week Using Generative AI Tools

MartechView Editors -
Contentful releases results from the Generative AI Professional Usage and Perception Survey and finds that enthusiasm for genAI is strong overall. Contentful, a leading composable...
Featured Posts

AdTheorent, Miles Partnership Boost VISIT FLORIDA ROI with Predictive Ads

MartechView Editors -
Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS. AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward...
News

Ansira Unveils Salesforce-Bloomreach Integration

MartechView Editors -
Ansira is the only systems integrator that can offer this capability. Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary...
News

nShift: Retail Risks Multiply with Disjointed Processes

MartechView Editors -
With deliveries the "new battleground" for retail, the new nShift report calls for investment in future-ready delivery management. According to a new report, a disjointed...
Customer Data Platform (CDP)

How Customer Data Management Empowers Your Business

MartechView Editors -
Leverage customer data to personalize experiences and boost sales! This article explores customer data management (CDM) best practices, covering data collection, security, compliance, and...
News

Marketers Utilize Technology to Integrate Print and Digital Strategies

MartechView Editors -
The report reveals that 32% of marketers use AI, and 31% plan to use the technology to support print marketing. A study released by R.R....
News

Tatari Fuels New TV Ad Agencies

MartechView Editors -
More than 30 agencies are now licensing the Tatari technology to add TV buying capabilities to their existing offerings. Tatari, a leading platform for buying...
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