MartechView Editors

Forget Celebrity Endorsements! Gen Alpha Values Tech Brands and Educational Content. New Razorfish report explores Gen Alpha's brand preferences and marketing strategies to reach them.

Kantar Report: Unlock Brand Growth with Meaningful Differentiation and Presence. Data shows strong emotional connections and consistent brand presence drive sales.

TikTok's AI Genie is Coming! A new AI chatbot, Genie, could connect users to various AI features inside the app, including search, virtual humans, and music generation.

World's First Green Ad Marketplace! IPG Mediabrands & SeenThis launch Climate Action Marketplace (CAM) to reduce ad campaign carbon footprint.

Sprinklr Soars as a Leader in Customer Experience Management! Forrester Wave recognizes Sprinklr's unified platform for managing all digital customer interactions.

Havas doubles down on AI to deliver integrated client experiences! The ad giant invests heavily in AI and tech to meet growing marketing demands.

At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and a connected device for Pepsi inspired by its can shape.

Enhanced SAS Customer Intelligence 360 accelerates value from generative AI.

Satisfi Labs acquires Factoreal, creating a powerful Conversational Experience Platform for destinations and experiences. This combined platform offers AI-powered chat and omnichannel marketing tools.

UnitQ secures investment from Zendesk Ventures! The AI-powered customer feedback platform will leverage Zendesk's expertise to accelerate growth & innovation in the CX space.