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Orbee Integrates Car Wars Voice Data for Shopper Profiles

MartechView Editors -
Orbee, a customer experience platform for car dealerships, integrates with Car Wars, a phone system provider. This integration allows dealerships to understand customer journeys...
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Privacy Tools Fall Short: Here’s What the Numbers Say

MartechView Editors -
A recent Lokker report states that an increasingly complex privacy landscape presents several challenges. Digital privacy efforts fail to protect consumers and marketers fully, especially...
News

Captify, Magnite Deal Brings CTV Search to Planning

MartechView Editors -
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments. The news from Captify and Magnite comes...
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Hootsuite Acquires AI-powered Social Listening Powerhouse Talkwalker

MartechView Editors -
The combined businesses will give businesses a social media performance engine to turn insights into action and impact—all fueled by AI. Social media manager Hootsuite is acquiring Luxembourg...
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Spryker Teams Up with Stripe for Payment Services

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The Stripe integration enables faster go-to-market in new regions, frees up developer resources for other business priorities, and simplifies internal financial processes. Spryker, the leading...
News

Frito-Lay and Hasbro Revive Classic Games

MartechView Editors -
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4. Frito-Lay is leaning into...
News

SNL’s Target Lady Promotes Loyalty Revamp

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Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza. Target is putting a familiar face behind its...
News

JPMorgan Chase: Targeting Based on Spending

MartechView Editors -
Chase Media Solutions connects customers to retail deals tailored to their spending directly through their bank app. JPMorgan Chase launched a business Wednesday that will help marketers...
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Kraft Unifies Sauce Line with Brand Refresh

MartechView Editors -
The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft” creative platform that includes a playful content series on TikTok, YouTube,...
Contact Center

Demystifying Contact Center Metrics: A Guide to Boosting Customer Satisfaction

MartechView Editors -
Confused by contact center metrics? This comprehensive guide explains key metrics, industry standards, and how to leverage data for better customer experiences.
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