MartechView Editors

Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping, and streaming signals across Amazon’s properties.

Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem.

David Miami's latest iteration of the “Real Magic” platform shifts attention away from the iconic brand and toward true-to-life human interactions.

Leaders from the financial industry claim that their current martech stack does not empower them to cater to changing customer expectations in 2024.

Cloud data warehouses (CDWs) are disrupting the martech stack. Gartner VP Ben Bloom explains how marketers can leverage CDWs to unbundle apps and data for a more efficient, data-centric approach.

Revolutionizing customer engagement with cutting-edge AI technology for better workflows and user experiences.

Banks struggle with innovation due to outdated systems and regulations. Info-Tech Research Group offers a blueprint for "Exponential IT" to navigate digital transformation and enhance customer experience.

Industry leaders Way and AZDS partner to launch a digital booking solution where guests discover and book rooms and experiences in a single transaction.

Unlock the power of data to create unforgettable customer experiences while safeguarding privacy. Discover four strategies and the role of a CDP in this new marketing landscape.

Want to boost your B2B marketing? Explore 9 powerful tools, including HubSpot, ChatGPT Pro, Ahrefs, and Metadata.io, to streamline lead generation and content creation.