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Campaign Orchestration

Inside Levi’s First Campaign from New Creative Agency

MartechView Editors -
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
Customer Data Platform (CDP)

CRM vs. CDP – Understanding the Key Differences

MartechView Editors -
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
News

Clinique Expands with Amazon Storefront Launch

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Parent company Estée Lauder is embracing the e-commerce giant’s platform, and more brands plan to open storefronts there in the coming months. Over the years,...
News

IBM Highlights Risks of Marketers Using ‘Fishy’ GenAI

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IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools. IBM teamed up with creative agency Ogilvy and used...
News

H&M Group to Invest More in Physical Stores, Refurbishing 250 Globally

MartechView Editors -
The fast-fashion company has been shuttering hundreds of locations and growing its e-commerce, but said the pace of closures will slow this year. Four years...
News

Walmart Opens Route Optimization Tech to Businesses

MartechView Editors -
The move to sell its proprietary AI-driven software contributes to the retailer’s business diversification strategy. The route optimization software marks a new offering sold through Walmart...
News

Beyond Partners X as Miniso Pops in Times Square

MartechView Editors -
The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York. It’s been another...
News

99% Profitable Stores: Bath & Body Works CEO Reveals Strategy for Growth

MartechView Editors -
Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry. Bath & Body...
News

Walmart Unveils 2nd Beauty Accelerator Class

MartechView Editors -
The retailer also invests in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-ons. Walmart launched its accelerator...
News

71% Think Virtual Try-On Boosts Buying Confidence

MartechView Editors -
Seventy-one percent of respondents said using the technology to try on products virtually would boost their buying confidence. Retailers have jumped headfirst into providing AI tools to...
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