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Kepler Adds Marketing Mix Modeling to Intelligence Platform

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Kepler unveils KIP MMM, a Marketing Mix Model solution integrated into the Kepler Intelligence Platform, offering advanced measurement and insights, reducing costs and modeling...
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Hyundai and Amazon Collaborate for Customer Experience and Cloud Transformation

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Amazon and Hyundai to bring the Alexa built-in experience to Hyundai's next-generation vehicles. Amazon and Hyundai Motor Company announced a broad strategic partnership to bring...
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CivicScience Addresses Generative AI Trust with New Consumer Insights

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Large language models (LLMs), which underpin systems such as OpenAI's ChatGPT and Google's Bard, can often suffer from hallucinations, spouting credible fiction that is...
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Modern Luxury Media Launches Streaming Platform M/LUX

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The media company behind Hamptons magazine and Ocean Drive creates a one-of-a-kind hub for luxury content Modern Luxury announces the launch of M/LUX, a new...
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Merkle Strengthens Strategic Partnership with Braze

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Merkle's identity resolution solution joins Braze Alloys Partner Program Merkle, Dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it is strengthening its...
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Instacart Enhances Sell Sheet for Retailers and Brands

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CPG brands Chomps, Liquid Death, and Poppi are among the first to leverage the new offering Instacart, the leading grocery technology company in North America,...
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Afterpay Teams Up with Rokt for Enhanced Ads and Shopping

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The collaboration leverages Rokt's ecommerce technology, offering Afterpay's customers targeted and relevant advertising during checkout, fostering a more engaging shopping experience, and driving increased...
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Tiger Pistol Enhances TikTok ‘Hunger-Free Holidays’ for Cleveland Food Bank

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Tiger Pistol launches TikTok social media advertising campaigns to help the Greater Cleveland Food Bank achieve its benevolent mission during the 2023 holiday season. Tiger...
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Salesforce Launches Service Intelligence

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This analytics app for Service Cloud, powered by Data Cloud, offers pre-built dashboards for essential metrics and Einstein Conversation Mining to analyze customer interactions Salesforce...
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Fusion92 Announces Acquisition of TRAK Data

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The union enhances Fusion92's data offerings with robust AI and machine-learning capabilities Marketing Transformation Partner Fusion92 is announcing the acquisition of TRAK Data, a software...
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