MartechView Editors

Markup AI secures $27.5M to launch the first Content Guardian Agents, bringing trust, compliance, and control to enterprise-scale AI-generated content.

Google and PayPal team up to deliver AI-driven, seamless, and secure digital commerce experiences, setting new standards for global transactions.

Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.

Contentful reveals marketers boost creativity and impact with AI, harnessing data and tech skills for a smarter, more human approach to digital campaigns.

A Forrester study shows Sitecore XM Cloud delivers 371% ROI, 50% better conversions, and faster personalization through its AI-first SaaS platform.

Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.

Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.

Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.

Barcelona-based Remuner secures $6.5M to expand its AI-driven platform that automates sales compensation, boosting performance and retention.

Package.ai’s AI-Backfill fills empty truck space by predicting gaps, re-optimizing routes, and boosting delivery efficiency by up to 30%.