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Edge Marketing Launches GEO: SEO for the AI Search Era

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Edge Marketing introduces Generative Engine Optimization (GEO), helping brands become cited, trusted sources in AI-driven search and generative summaries.
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Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights

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Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
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Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets

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Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.
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DoubleVerify Expands Brand Suitability Tools on Meta

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DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.
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Knit Raises $16.1M to Transform Enterprise Research

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Knit secures $16.1M Series A to scale its human + AI platform, delivering fast, researcher-driven insights for brands like Amazon, NASCAR, and Mars Wrigley.
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Fast Food Becomes a Treat, Not Just a Cheap Bite

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A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.
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Ipsos and Qualtrics Launch Self-Guided CX Tool on XM

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Ipsos debuts its Forces of CX solution on Qualtrics XM Marketplace, offering self-guided tools to benchmark, analyze, and elevate customer experience strategies. 
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Hightouch Secures Funding to Advance AI Marketing Agents

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Snowflake Ventures and Capital One Ventures invest in Hightouch to fuel AI Decisioning agents, transforming marketing with real-time, data-driven personalization.
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New Retail Tech Aims to Link Ads to Store Shelves

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Inmar Intelligence and Upshop partner to connect marketing campaigns with real-time inventory, promising to boost ROI and eliminate out-of-stocks for retailers.
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In-Car Ads Show Surprising Brand Impact

MartechView Editors -
A new study by Brand Metrics and LeadStory reveals that in-car advertising significantly boosts brand perception, setting a new standard for media measurement.
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