MartechView Editors

New Gracenote data shows FAST channels surging by 76% and offering more recent content than SVOD services. The report covers 1,850 channels.

Fullcast acquires Atrium to create a comprehensive, AI-powered platform that manages the entire revenue lifecycle from planning to commission payment.

LinkedIn’s BrandLink program grows rapidly with top brands sponsoring shows, boosting revenue and creator payouts while expanding video advertising reach.

Zilliz Cloud enables scalable, intelligent AI agents with human-like responsiveness, helping enterprises automate workflows and enhance customer interactions.

Bandy AI helps e-commerce brands create diverse, on-model fashion visuals with customizable poses and backgrounds, boosting product imagery quickly and affordably.

Pippit’s new Agent Mode generates ready-to-share videos from a single prompt, helping marketers and creators produce high-quality content effortlessly.

MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.

Costco taps GrowthLoop’s marketing engine to enhance audience targeting, personalization, and campaign efficiency in its retail media business.

London-based Embargo secures $3.5M to scale its AI-driven CRM platform, helping European hospitality SMEs boost customer retention and grow revenues.

The survey finds that 59% use generative AI for shopping, with 25% preferring ChatGPT over Google for product research despite privacy concerns.