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CTV Ad Growth Surges, But Fraud and Waste Persist

MartechView Editors -
DoubleVerify reports 66% CTV ad growth in 2024, but transparency gaps, bot fraud, and “TV Off” issues cost advertisers millions in wasted spend.
Playbooks

It’s Live: The 2025 B2B Content Syndication Playbook

MartechView Editors -
Our new playbook is live—explore cutting-edge strategies for content syndication, AI-readiness, ABM, and data-driven growth. Built for B2B marketers ready to drive ROI and lead with precision in 2025.
News

Liftoff Gains General Atlantic as New Investor

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General Atlantic acquires a minority stake in Liftoff, while Blackstone remains the majority owner, supporting Liftoff’s AI-driven growth in the mobile app economy.
News

LandingAI, Snowflake Partner on Auto Visual AI

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LandingAI and Snowflake team up to bring Visual AI to auto manufacturing, enhancing defect detection, claims, and quality control via the AI Data Cloud.
News

Instacart Launches Fizz for Party Drink and Snack Delivery

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Instacart debuts Fizz, a 21+ group drink and snack delivery app. Guests add to a shared cart and pay individually—perfect for parties and get-togethers.
News

ALP Partners with Gopuff for Instant Delivery Launch

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ALP teams up with Gopuff to launch instant delivery of its nicotine pouches via Alppouch.com, expanding D2C access through 200+ U.S. distribution centers.
News

Skechers to Go Private in $9B Deal with 3G Capital

MartechView Editors -
Skechers is being acquired by 3G Capital for over $9B amid tariff tensions. The company plans to go private while keeping its leadership and HQ in California.
News

DoorDash Doubles Down with $5B in Global Acquisitions

MartechView Editors -
DoorDash snaps up Deliveroo and SevenRooms in a $5B spree, expanding global reach and hospitality tech clout while posting strong Q1 results.
News

Lifesight Expands Partner Program for Smarter Attribution

MartechView Editors -
Lifesight launches a partner program to scale incrementality-based measurement, helping agencies drive smarter marketing ROI beyond clicks and MTA.
News

Appier, L’Oréal Boost AI-Driven Beauty E-Commerce

MartechView Editors -
Appier and L'Oréal's AI-led revamp of SkinCeuticals' site drove a 152% ROAS jump, 400% CVR lift, and 48% more revenue with full-funnel personalization.
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