MartechView Editors

Disney’s streaming income hits $336M in Q2 as DTC growth accelerates. CEO Iger touts tech, content, and ad innovations to fuel future momentum.

Sprinklr drives Aramex’s AI-led CX overhaul across 65+ countries, automating 90% of cases and saving over 1M agent hours with voice, chat, and automation.

SpotOn launches powerful, intuitive AI tools to help restaurants boost margins, cut costs, and simplify decisions, debuting new tech at the 2025 NRA Show.

At NewFronts, Snap unveiled Chat-based ads, AI bidding tools, and music content, fueling ad growth and a 60% rise in advertisers year over year.

Siteimprove’s new AI SEO Suite unifies content, SEO, and keyword strategy to boost ROI, align teams, and drive smarter digital marketing decisions.

As budgets tighten, marketers prioritize performance over brand safety, with fewer aligning with social causes or maintaining strict exclusion lists.

Stop content from grabbing attention but going nowhere! Learn how to layer social, emotional, and strategic elements for deeper B2B engagement.

Aarki unveils Encore, a privacy-first, full-funnel ML platform for smarter user acquisition, retargeting, and SKAN 4-ready optimization on iOS and Android.

Comcast’s Universal Ads aims to simplify premium TV buying for e-commerce and SMBs, offering AI-powered creative tools and access to top video publishers. Over the...

At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.