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Comviva Launches MobiLytix Rewards 5.0 for AI-Driven Loyalty

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Comviva unveils MobiLytix Rewards 5.0, an AI-powered SaaS loyalty platform for personalized customer engagement and real-time industry rewards.
News

AI Chatbots Frustrate Shoppers — 39% Abandon Purchases

MartechView Editors -
40% of shoppers cite poor AI support as ecommerce's biggest flaw, with 39% abandoning purchases. Can better implementation improve customer satisfaction?
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ServiceNow Yokohama Release Unleashes AI Agents at Scale

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ServiceNow's Yokohama release introduces AI agents for CRM, HR, and IT, driving faster, smarter workflows and business-wide efficiency.
News

Finnomena Deploys AI with Google Cloud to Boost Insights

MartechView Editors -
Finnomena leverages Google Cloud AI to deliver real-time financial updates, improving efficiency and expanding investment offerings in Thailand.
News

Coca-Cola Shifts $700M Account From WPP to Publicis

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Coca-Cola moves $700M in business to Publicis, dealing a major blow to WPP amid its AI-driven turnaround strategy and recent revenue struggles.
Martech

Explained: R Programming Language

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Explore how the R programming language empowers marketers with data analysis, predictive modeling, visualization, and improved campaign performance. 
Adtech

AI’s Human Paradox: Emotion Trumps Algorithm

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AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.
News

Versium and Resulticks Partner to Boost SMB Marketing Efficiency

MartechView Editors -
Versium and Resulticks team up to deliver seamless multichannel marketing and data-driven audience engagement for SMBs through Marketing Star.
News

Splash Launches Event-Led Growth Masterclass and Certification

MartechView Editors -
Splash unveils an ELG Masterclass to help marketers build revenue-driving event strategies with expert playbooks and proven ROI tactics.
News

SDG Lab Launches to Revolutionize Virtual Intimacy

MartechView Editors -
SDG Lab, a venture studio led by Alex Kudos, invests $20M annually to transform digital relationships with AI, VR, and social discovery startups.
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